designer, creator, artist, storyteller
writing
While I prefer more design-related tasks, I do enjoy writing as well and have developed a writing process over the years that I always follow. I always take a while to figure out what I want to say, and then I spend a lot of time creating a really detailed outline. I lay out all the paragraphs and ideas/themes that I want to talk about, and then go into each one and plan out sub-ideas and find evidence or quotes if necessary. This way, the writing seems less overwhelming since it's broken down into smaller sections. Once it's time to actually write, it's much less daunting and much quicker since I've taken the time to carefully plan everything out. I enjoy creative writing the most, or when I get to write about something that really interests me since this makes the whole process much more fun.
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You can scroll through the PDFs below, or click through the menus above to open or download :)
direct mail letter
A direct mail letter from Youth For Understanding USA to be sent to their previous and current supporters
press release
A press release for Barbeques Galore to address a faulty product
psa
A public service announcement for the Monet Richardson Community Foundation's annual 5K run
broadcast news release
A broadcast news release written on the Monet Richardson Community Foundation's annual 5K run
pr case study - mattel
A case study on Mattel's campaign for Barbie's 125th career chosen by the public
media advisory
A media advisory for the Ackland Art Museum in Chapel Hill, North Carolina
client profile
A client profile on Pat Richardson, the founder of the Monet Richardson Community Foundation
speech
A speech written for the Monet Richardson Community Foundation's executive director, Pat Richardson, to deliver
press release
A press release for East Chapel Hill High School on winning #8 in Public Schools in North Carolina in 2023
communication audit
A collaborative communication audit done for the Monet Richardson Community Foundation
digital release
A digital release for East Chapel Hill High School on winning #8 in Public High Schools in North Carolina
fact sheet
A fact sheet for the Monet Richardson Community Foundation's backpack program
press release
A press release for Youth for Understanding USA to announce the launch of a new position
direct mail letter
A direct mail letter from the Monet Richardson Community Foundation to be sent to previous donors
pr case study - netflix
A case study on Netflix's campaign to set up pop-up coffee shops to promote a new series
feature story pitch
A pitch for a feature story on the Monet Richardson Community Foundation's backpack program
press release
A press release for the Monet Richardson Community Foundation's annual 5K run
letter to editor
A letter to an editor on one of their articles from the Monet Richardson Community Foundation